Blog
Chance Encounter Inspires SpellBrite Super-User
By Allen JonesWhen a bright sign saying “LABOR DAY HOURS 8AM-2PM” caught Scott Martin’s attention, he knew right away he was seeing something very unique.
How Jay Clarida uses SpellBrite to his Benefit
By SeanJay Clarida had been running a successful barbershop in Elmhurst, Illinois when a patron and friend suggested Jay try a SpellBrite sign to promote his business. Initially reluctant to make the investment, Jay finally decided to give it a try. He was shocked by the results. “Business was good so I didn’t think a SpellBrite […]
How price promotion signs increase sales
By SeanCustomers who use SpellBrite signs to announce price promotions and value deals tell us these messages are very effective at increasing traffic and sales. As you know, a SpellBrite sign with a compelling message pulls in customers and increases sales. SpellBrite grabs the customer’s attention, and then you find out how compelling the message […]
10 Illuminated Sign Messages That Immediately Increase Sales
By SeanDownload PDF of this What SpellBrite sign messages should you use? Go with the messages that generate the largest increase in sales. Based on customer feedback the most effective messages fall into one of the below categories. Fortunately, with SpellBrite’s click-together design, you can test messages to find the most profitable for your business. 1) […]
Continue Reading »SpellBrite Gets Liquor Store Noticed 24/7
By SeanLocated in Oceanside, NY, The Wine Cellar Oceanside is a liquor store with emphasis on wine. Owner Hasan Balkas had printed window signs to promote items on sale, but they didn’t seem very effective. As an alternative to a neon sign, he found SpellBrite LED signs online at www.spellbrite.com, He says he is 100 percent […]
Continue Reading »SpellBrite Goes to the Movies
By SeanPaul Siegel is a film enthusiast, with an appreciation for all great cinema. He undertook a do-it-yourself project to create a home theater in his basement and found that a SpellBrite LED sign provided just the right touch Paul needed to complete his home theater. Along with leather seating, a massive screen, and his collection of […]
SpellBrite Restaurant Signs Get the Phones Ringing
By SeanSteve Scaglione owns a restaurant and banquet facility called “Voce,” which means “voice” in Italian. Business had been slow, and Scaglione began looking at his signage, thinking about how he could stand out more. “Our corner, where we are located, was kind of dark,” he says. “My landlord would not let me get neon […]
SpellBrite’s Custom LED Signage System Helps New Franchisee Gain Foothold in Market
By Sean“With SpellBrite’s Neon-LED letters, I could create the message I wanted” Gary Ainsworth owns and operates a Metal Supermarkets® franchise that he opened in the Boston metropolitan area in 2014. A metals distributor that caters to small quantity buyers, Metal Supermarkets serves a wide and diverse range of industries. Ainsworth had a healthy first year […]
Continue Reading »Ace Hardware Endorses SpellBrite’s “Click-Together” Signage System!
By SeanRevolutionary signage system approved by Ace Corporate as a marketing instrument for chain’s 4,600 + locations worldwide Chicago, IL – December 3, 2015: iLight Technologies today announced that Ace Hardware, one of America’s oldest and most respected retailers, has approved the use of SpellBrite’s revolutionary “click-together” signage system for its 4,600 + locations worldwide. Corporate approval […]
An LED Sign with the Bright Look of Neon and the Flexibility of Print
By SeanWith all the focus on social media and digital customer engagement, it is easy to overlook a marketing strategy that, for over a century, has proven to drive sales – illuminated signs. Neon has traditionally been used as the illuminations source, but over the past decade LED products have taken a significant share of the […]
Continue Reading »How Big Sammy’s Restaurant Attracts New Customers
By SeanAttracting new customers is critical to the survival and growth of any business, according to Sam Fallico of Big Sammy’s Hotdogs. Even established businesses will fail without bringing in new customers, and Fallico says it can take six months or longer for new residents to patronize a business for the first time. “If I can […]
How One Restaurateur Successfully Addressed Increasing Costs
By SeanLike many restaurateurs, increasing costs were putting a strain on Shaun Kanchwala’s business and finances. Shaun, the owner of Taylor Street Pizza in Carpentersville, IL, had to make a choice: switch to less expensive ingredients, accept lower profits, or increase prices and risk losing customers. “As I thought about it, I really did not have […]
Lighted Business Signs: Still A Bright Idea
By SeanIt has become increasingly difficult for businesses to stand out from the competition. Yet, one of the most effective ways to get noticed is also one of the more affordable as well. In fact, the Small Business Administration (SBA) cites signs as the most effective, yet least expensive form of advertising for the small business. […]
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