10 Illuminated Sign Messages That Immediately Increase Sales
What SpellBrite sign messages should you use? Go with the messages that generate the largest increase in sales. Based on customer feedback the most effective messages fall into one of the below categories. Fortunately, with SpellBrite's click-together design, you can test messages to find the most profitable for your business.
1) Announce Your Products & Services.
List your products and services with a SpellBrite sign and leave it on 24/7. By constantly reminding prospective customers as they pass by, you’ll be at the top of their mind.
(e.g. ACCOUNTING SERVICES; ALTERATIONS; BAKERY & CAFE; CATERING 312-575-9620; DENTIST; CHINESE CUISINE; PHYSICAL THERAPY; PEDICURE; TATTOO; BRAKES; MUFFLERS; WE CUT KEYS; SCREEN REPAIR; TAX PREP; BIKE RENTALS; WE DELIVER; etc.)
2) Highlight Your Special Deals, Value Meals, Promotions, etc.
Every customer loves a good deal and a price promotion is one of the quickest ways to draw in folks. Big chains spend millions advertising their promotions. With SpellBrite you can get broad awareness among your target customers with even just one location. Most importantly, unlike promotions on TV, in the local newspaper or in coupon books and mailers, customers often will see your SpellBrite message when they can immediately make a purchase.
(e.g. $5 BURGER COMBO; HAIRCUT $15; FREE 25 POINT INSPECTION; NO FEE ATM; FIRST MONTH FREE; 25% OFF ALL JEANS; FALL SALE; $99 TEETH WHITENING; $9.99 ALL YOU CAN EAT BUFFET; etc.)
3) Differentiate Your Business.
Every business has something that makes them unique. Shout it to the world so prospective customers know and remember.
(e.g. GLUTEN FREE OPTIONS; SAME DAY SERVICE; HANDMADE JEWELRY; 50 BEERS ON TAP; 100% HAND CAR WASH; OUTDOOR PATIO; FREE WIFI; AWARD WINNING COFFEE; PLAY SLOTS HERE; TAILOR ON PREMISES; 24-7 LOCKSMITH 212-744-3915; etc.)
4) Rotate Your Promotions.
In multiple studies we have done with SpellBrite users, highlighting a specific item increased the sales of that item. By rotating your promotions you can increase your sales, because (a) you sell to more customers – they often have different wants and (b) you sell more to the same customers – those that like several of your promotions. With their daily specials, restaurants are unusually well positioned to increase their sales with this strategy.
(e.g. DAILY SPECIAL PASTA ALFREDO; SPECIAL - CHICKEN TERIYAKI; SPECIAL - TUNA; $25 OIL CHANGE; FREE TIRE ROTATION; $25 MANICURES, $35 HAIR COLOR; $20 EYEBROW THREADING; etc.)
5) Direct Your Customers.
Minimize customer confusion, speed up the line, and bring in customers that didn’t realize you had more parking in back. (Every SpellBrite sign row can be dimmed so signs like RESTROOM in a restaurant don’t overpower the lighting.)
(e.g. MORE PARKING IN BACK; OPEN DURING CONSTRUCTION; DROP OFF HERE; ORDER HERE; PICK-UP; RESTROOM; DRIVE THRU OPEN; EMPLOYEES ONLY; COAT CHECK; BAR OPEN; etc.)
6) Promote Seasonal Items.
Many products and services are season specific. Promote items that are right for that time of year.
(e.g. BACK TO SCHOOL SALE; HOT CHOCOLATE; ICE COFFEE; CHILI; SMOOTHIES; ROAD SALT; GARDEN CENTER; SNOWBLOWERS; DOZEN ROSES $24.95; DOWN JACKETS; BEACH SHORTS; etc.)
7) Announce Immediate Availability.
Few people like to wait for service. A sign announcing immediate availability can get customers to stop and come in. This is particularly helpful for (a) operations that often have waits and (b) shops that draw from customer traffic to nearby businesses.
(e.g. IMMEDIATE SEATING; NO WAIT; WALK-INS WELCOME; 24 HR SERVICE; etc.)
8) Sell Add-On Items.
Incremental sales are often very profitable. Highlight add-on items with SpellBrite.
(e.g. 2ND DINNER 50% OFF; TRY OUR GUAC; $5 CAR WASH WITH GAS PURCHASE; BUY 2 GET 1 FREE; ASK ABOUT HIGH MILEAGE OIL; ADD HIGHLIGHTS FOR $15; etc.)
9) Attract Employees.
Several business owners have used SpellBrite to announce available positions. Martin, an owner of a pizzeria, saw a 5x increase in delivery driver candidates, allowing him to be much more selective.
(e.g. NOW HIRING DRIVERS; COOK NEEDED; POSITIONS AVAILABLE; JOIN OUR TEAM; HELP WANTED, etc.)
10) Say OPEN With Pizzazz.
Most establishments use an illuminated OPEN sign to tell the world they are open. With the invention of SpellBrite, you can be much more creative. Choose a sign with personality and stand out from the crowd.
(e.g. COME ON IN!; OPEN CRAZY LATE; COME & GET IT; ALWAYS OPEN; WE NEVER CLOSE; THE GRILL IS HOT; 3AM BAR; WE GOT IT OPEN; OPEN ‘TIL 2AM; etc.)
If you’re not sure what a good message is, test different messages. SpellBrite’s click-together design gives you an inexpensive way to find out which messages drive the most sales.
If you are having trouble thinking of sign ideas, call 312-575-9620 and ask for help from our trained staff.