Events occur every day, at every kind of business. From small-scale networking events to massive corporate conferences to festivals, comic conventions, or bar trivia, hosting events is a great way to increase revenue, foster community engagement, inspire workers, and more. Companies across many industries understand the importance of these events and use them strategically. However, in order to ensure these events are successful, it's necessary to market them to make sure people attend. Marketing helps create awareness, generate excitement, and communicate the values and benefits of attending. While there are many ways to market events, one of the most effective ways to spread the news is using changeable event signage to display compelling information about your event in a sign or signs. 

Without proper advertising, even the most well-planned and exciting event may go unnoticed. This makes it even more crucial for businesses to invest time and resources into promoting these events to ensure their success. Below, you can learn more about what to consider when purchasing event signage.

Event Signage Has an Impact

Event signs, and particularly illuminated event signage, is a great way to make your event stand out and run smoothly. Before the event, use signage to spread information about what’s happening in order to grow your attendee base and get people excited about what’s to come. During the event, signs are a great way to guide attendees around and prevent confusion. And after it’s over, your event can be promoted again with social media posts featuring your signs in the background, bringing additional organic visibility to your business or organization.  

Signs For One-Time and Recurring Events

When choosing what kind of event signage to put up before your event, there are a few key considerations to keep in mind:

• Visibility: Using large, clear fonts and contrasting colors can help grab attention and ensure your sign is easily readable.
• Concise: You’ll want to make sure your event sign is informative, but not too lengthy. Try to communicate essential details at a glance, like the name, time, and location of the event.
• Eye-Catching: Using illuminated signage can make sure that your sign is eye-catching. However, utilizing interesting puns, bright colors, or engaging phrases can also help your events signs stand out.
• Message: Make sure that signs purchased or printed before your event are marketing-oriented. You don't want to lose focus on attracting new attendees to your event! 
• Placement: You’ll want to determine the best locations to display your signs for maximum impact. Place a sign at highly-traffic areas, entrance points, and more to strategically attract attention.

These signs can often be a much more effective strategy for spreading the word about your event than digital marketing strategies because they stand out and can be seen by the exact local traffic you’re trying to reach. Plus, attracting these local individuals to your event will give you a better chance of turning them into regular customers. Whether the event you’re hosting is big or small, one-time or weekly, by keeping these considerations in mind, you’ll be able to leverage your event signs to make sure that they are both memorable and effective.

Using Directional Signs at Your Event

Signage can also be useful during your event, especially at larger-scale events. Combat confusion before it begins by adding directional signs or labeling different areas. Setting up signs that point to where check in can be found or where the restrooms are located are useful in guiding guests through your space. You can even label tables, alert attendees to any allergens (or lack of) in your food, and more.

You’ll also want to take the cost of your signs into consideration. Since the signs that will be most effective before your event will be different than the signs required at the event, having event signage you can change will keep costs down. However, most changeable signage is not illuminated. This means that you’ll have to compromise on visibility in exchange for an event sign you can reuse. However, that’s not the case with SpellBrite's changeable LED signs, which we designed to have the brilliant aesthetic of a neon event sign along with the many benefits of an LED light source.

SpellBrite Event Signs Do More

SpellBrite event signs are a great signage solution, no matter whether your events are one-time or recurring. Our signs use click-together technology so that you can easily change your sign any time you like. Our sign systems are extremely affordable, costing a fraction of what other custom signage solutions cost. They also use ultra-bright, long-lasting LED lights that will bring additional visibility to your event sign.

With SpellBrite, you can easily disconnect and reconnect individual sign components to create thousands of different messages. Change your listed time or price, showcase your business name or social media, or completely transform your sign to direct attendees around your event or trade show.

Whether you own a business that regularly puts on events or work in an events space or as an event or wedding planner, our changeable event signage could be the perfect tool for you. Create a custom sign today, or check out our sign kits for maximum flexibility in your event signage.

Plus, SpellBrite signs come with both a 1-year warranty and a 30-day risk-free trial. If you aren’t completely satisfied with your sign, just send it back for a full refund.

Learn More

Want to learn more about how SpellBrite's LED signs could benefit your event? Our customer service agents are available anytime Monday through Friday, 8am through 5pm. You can reach us via email at [email protected] or by phone at (312)575-9620, or you can learn more about our signs by checking out previous customers' reviews.