How Custom Signage Solutions Could Help Your Business
As a business owner, you know just how important it is to advertise your brand and your business effectively. Especially in highly competitive industries and locations, you need to be able to not only grab the attention of potential customers but also to communicate persuasive information about your business in a way that’s memorable, engaging, and immediate. Custom signage solutions can be a great way to accomplish all of this. Plus, with SpellBrite’s click-together LED sign system, it’s now easier than ever to create eye-catching effective signage you can change anytime.
What are Custom Signage Solutions?
Custom signage solutions describe a wide range of different sign types that are customized to fit the specific needs of an individual business or organization. These signs are typically unique to the business or organization designing and purchasing the sign.
Some common examples of these custom solutions include LED, metal, vinyl, aluminum, and digital signs, vehicle wraps, and trade show displays. The sign's appearance, size, and message displayed will differ depending on the individual business needs. Custom sign solutions can also serve a variety of uses. These include promoting products or services, enhancing a business’s visibility, providing directional guidance to help customers navigate your business, reaching potential new hires, and more.
Why Choose LED?
While all custom sign solutions will help your business reach a larger audience and increase its visibility, illuminated LED signs stand above the rest. These signs offer a range of benefits over traditional business signage solutions. First and foremost, they’re highly visible and effective at attracting attention. Passersby can spot high-quality LED signs from far away (SpellBrite signs are visible at over 500 feet away). Because they are illuminated, these LED signs are also visible to nearby traffic during both the daytime and evening hours.
LED signs are also much more flexible than other types of custom business signs, like outdoor aluminum signs. Unlike these fixed and usually permanent signs, LED signs are typically lightweight and easily portable. This makes them ideal to use across a wide range of businesses.
Neon signs are also a very traditional illuminated sign option, with businesses relying on them for over a century. However, recent technological developments have given custom LED signs a wide range of benefits not found in their neon counterparts. LED signs are much more energy-efficient and environmentally friendly than neon. This enables businesses to save on their energy bill while not compromising on visibility. Neon signs can also be dangerous to hang in heavily populated areas of your business. They include hazardous materials such as mercury, operate on potentially fatal voltage, and use easily shatterproof glass. While you still need to be careful that you’re investing in a high quality LED sign to ensure a long life span, this more energy-efficient light source can provide more effective advertising at a lower cost.
How to Attract Additional Attention
Custom signage solutions provide visibility with a purpose hyper-targeted to a business’s needs. However, while many generic messages are ones that likely won’t change – if you’re operating a pizzeria, a “PIZZA” sign is likely a safe bet – a business’s specific needs are constantly changing. Whether these changes are coming in the form of seasonal hiring, rotating daily or weekly specials, changing prices or sales, or one-time events, it is important to be able to effectively communicate these changes. You never know what message or product might convert a passerby into a return customer. Having the flexibility to experiment gives you a leg up against the competition.
Because of these changing business needs, selecting sign systems you can change alongside those needs is extremely valuable. This gives you the power to take advantage of seasonal marketing, easily advertise trending products or services (even as those trends change), and test out different words and phrases to see what performs best. Changeable signs also come with the added benefit of being able to change the purpose of your sign. You can easily switch between advertising your products, announcing that you’re hiring, or introducing a new value add in a snap.
Best of all, the simple act of change can draw additional attention to your sign and your business. After a potential customer walks past your storefront a few times, they have likely processed and grown used to it. Whether this local traffic actively recognizes that your sign has changed or not, the fact of making the sign will help your business stay top of mind for these customers.
Custom Signage That Grows with Your Business
At SpellBrite, we know how quickly things can change in business. That's why we designed a sign that can continue to change and grow to constantly meet your business needs. Our custom signs are composed of click-together LED letters, numbers, and select special characters that can be connected, disconnected, and reconnected in any order.
You can customize these signage systems any time, even after purchase. SpellBrite gives businesses the visibility of illuminated LED lights along with the flexibility to change their sign message. Perhaps adding a “GOURMET” in front of your “COFFEE” sign will make it more effective and provide an exponential increase to your sales. However, you can’t be sure until you try. With our LED signs, you can feel secure in your investment. Not only can you change your sign any time, but we also offer a 30 day risk-free trial. If your sign doesn’t work for your business, just return it for a full refund.
With SpellBrite, the possibilities are endless. Test new adjectives, additional modifiers, clever sign puns, advertising prices, and more, all while saving money. Plus, SpellBrite signs often pay for themselves in increased sales within weeks. Many of our previous customers have reported seeing sales growth of 20% or more, and you could too. You can read their testimonials here, or see for yourself and build your own custom sign message here. For maximum changeability, you can also check out our sign kits. Each kit includes a set of SpellBrite characters so that you can create a wide variety of sign messages.
Start Increasing Your Sales Today
Custom signage solutions are becoming increasingly popular among businesses of all shapes and sizes. These solutions provide opportunities to create unique, eye-catching signs tailored to a particular business model in order to bring heightened visibility to the products and services offered. These signs can serve a wide variety of purposes, hyper-targeted to an individual business’s specific needs. With the right custom signage solution, businesses can ensure their message is seen by potential customers and build awareness.
Whether you're looking to advertise products or increase your visibility, our custom LED signs can help you achieve your goals. Email us at [email protected] or call us at (312)575-9620 to learn more about how SpellBrite’s custom signage solutions will help you take your advertising to the next level.