How Jay Clarida Used SpellBrite to Increase Sales
Jay Clarida had been running a successful barbershop in Elmhurst, Illinois when a patron and friend suggested Jay try a SpellBrite sign to promote his business. Initially reluctant to make the investment, Jay finally decided to give it a try. He was shocked by the results.
“Business was good so I didn’t think a SpellBrite sign would do much, but I gave it a try and got a sign that says JMCBARBERSHOP.COM. Am I glad I did! Customer traffic and sales increased almost immediately.” said Jay. In fact, a few months after adding the ultra-bright LED SpellBrite sign, Jay added a third barber to take advantage of the increased traffic. “The value of the sign really hit home when a new customer, who was drawn in by the sign, asked if we had just opened. We’ve been here for 7 years and he never noticed us! Now, my business is up over 40%.”
How Jay Continues to See Lasting Sales Growth
To continually attract new attention, Jay experimented with alternating through the different animation settings. While switching between flashing, pulsing, and static did continue to boost sales, he ultimately decided to step things up. With SpellBrite’s click-together design, Jay was able to change his one row sign of JMCBARBERSHOP.COM to a three row sign that says JMC (new row) BARBER (new row) SHOP. Now he pulses or flashes just the row BARBER. While this was only a small difference, it made a big impact. The change in configuration stood out to customers who walked or drove past the storefront frequently. Immediately customers began asking Jay if he got a new sign, and he saw new customers drawn in. Jay plans to use this configuration of the SpellBrite sign for a month or two, and then change it again.
“I certainly didn’t expect it, but SpellBrite has been great for business. And every time I change the sign, everybody notices.” says Jay.
JMC Barbershop: www.jmcbarbershop.com